Quester, Pascale <br/><br/>
Consumer behavior :  implications for marketing strategy /  [book] 
Pascale Quester, Cathy Neal and Simone Pettigrew 
 - 5th ed. 
 - Boston:  cMcGraw Hill Irwin,  c2007. 
 - xv, 667 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0074716921 9780074716922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--Case studies--United States<br/>Market surveys--Case studies--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / Q383 2007