Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills /  [book] 
J. Paul Peter, James H. Donnelly, Jr. 
 - 8th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xvii, 813 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 789-795) and indexes 
<br/><br/><label>ISBN: </label>007125983x 9780071259835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P478M 2007