Bearden, William O.,  1945- <br/><br/>
Marketing :  principles & perspectives /  [book] 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 5th ed. 
 - New York :  McGraw-Hill/Irwin,  c2007. 
 - xl, 596 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0073101206 9780071105859 0073224332 (CD-ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B380 2007