Schwartz, Lisa M. Re-inventing your contact center : a manager's guide to successful multi-channel CRM / [book] by Lisa M. Schwartz, Lana M. Ruffins, Natalie L. Petouhoff - Upper Saddle River, NJ : Pearson Education, 2007. - xx, 245 p. : ill. Includes index ISBN: 0131837893 Subjects--Topical Terms: Call centers--ManagementCustomer relations--ManagementCustomer services--Management LC Class. No.: HE8788 / .S399