TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
TI  - Strategic marketing problems: cases and comments 
SN  - 0132335719
AV  - HF5415.135 .K39 2007
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice-Hall
KW  - Marketing
KW  - Case studies
KW  - Management
ER  -