TY  - BOOK
AU  - McDaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Marketing essentials
SN  - 0324366078
AV  - HF5415 .M39 2007
PY  - 2007///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing
ER  -