Marketing essentials /  [book] 
Carl McDaniel , Charles W. Lamb and Joseph F. Hair 
 - 5th ed. 
 - Australia :  Thomson/South-Western,  c2007. 
 - 544 p. :  col. ill. 
<br/><br/><label>ISBN: </label>0324366078 9780324366075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M39 2007