TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470056233 (pbk.)
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Strategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms
ER  -