Aaker, David A. <br/><br/>
Strategic market management /  [book] 
David A. Aaker 
 - 8th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  c2008. 
 - xiii, 322 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Strategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms 
<br/><br/><label>ISBN: </label>9780470056233 (pbk.) 0470056231 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning