The business marketing course :  managing in complex networks /  [book] 
David Ford ... [et al.] 
 - 2nd ed. 
 - Hoboken, NJ :  Hoboken, NJ :  John Wiley & Sons,  c2006. 
 - xvi, 271 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470034505 9780470034507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Business networks--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .F566 2006