TY  - BOOK
AU  - Riesenbeck,Hajo
AU  - Perrey,Jesko
TI  - Power brands: measuring, making and managing brand success 
SN  - 9783527502820
PY  - 2007///
CY  - Weinheim
PB  - Wiley-VCH
KW  - Brand name products
N1  - An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title: Mega-Macht Marke : Erfolg messen, machen, managen. Cf. p. ix; Includes bibliographical references (p. 267-269) and index
ER  -