TY - BOOK AU - Kumar,V. AU - Day,George S. AU - Lawley, Merdith AU - Stewart, David TI - Marketing research SN - 047081070x AV - HF5415.2 .M341 2007 PY - 2007/// CY - Singapore PB - Wiley KW - Marketing research N1 - Includes bibliographical references and index ER -