Marketing research / [book] David A. Aake...[et. al] - 2nd ed. [Pacific Rim edition] - Singapore : Wiley, c2007. - xvii, 601 p. : ill. Includes bibliographical references and index ISBN: 047081070x 9780470050767 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .M341 2007