Aaker, David A. <br/><br/>
Marketing research /  [book] 
David A. Aaker, V. Kumar, George S. Day 
 - 9th ed. 
 - Hoboken, NJ :  Wiley,  c2007. 
 - xvii, 774 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470050764 (cloth) 9780470050767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 2007