TY  - BOOK
AU  - Acuff,Jerry
AU  - Wood,Wally
TI  - Stop acting like a seller and start thinking like a buyer: improve sales effectiveness by helping customers buy 
SN  - 9780470068342 (cloth)
AV  - HF5438.25 .A28 2007
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Selling
KW  - Customer relations
N1  - Includes bibliographical references (p. 247-248) and index; Start with the right mindset -- If people love to buy, we should help them buy -- Eight laws of sales intent -- Build your knowledge, messaging, relationships -- Develop interest so customers will hear you -- Engage customers in meaningful dialogue -- Learn the situation/problem/challenge -- Tell your story -- Ask for a commitment -- How to build positive, productive business relationships -- Your business development drives your future
ER  -