Acuff, Jerry,  1949- <br/><br/>
Stop acting like a seller and start thinking like a buyer :  improve sales effectiveness by helping customers buy /  [book] 
Jerry Acuff with Wally Wood 
 - Hoboken, N.J. :  John Wiley,  c2007. 
 - x, 259 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 247-248) and index 
<br/><br/>Start with the right mindset -- If people love to buy, we should help them buy -- Eight laws of sales intent -- Build your knowledge, messaging, relationships -- Develop interest so customers will hear you -- Engage customers in meaningful dialogue -- Learn the situation/problem/challenge -- Tell your story -- Ask for a commitment -- How to build positive, productive business relationships -- Your business development drives your future 
<br/><br/><label>ISBN: </label>9780470068342 (cloth) 0470068345 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .A28 2007