Mack, Benjamin,  1968- <br/><br/>
Think two products ahead :  secrets the big advertising agencies don't want you to know and how to use them for bigger profits /  [book] 
Ben Mack 
 - Hoboken, N.J. :  John Wiley & Sons,  c2007. 
 - xiii, 242 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0470055766 (cloth) 9780470055762 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .M265