TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 9780470131985 (pbk.)
AV  - HF5415.2 .M382 2008
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing research
N1  - Accompanying CD-ROM contains SPSS 14.0, student version; Previous ed.: 2006; Includes bibliographical references and index
ER  -