McDaniel, Carl D. <br/><br/>
Marketing research essentials /  [book] 
Carl McDaniel, Roger Gates 
 - 6th ed. 
 - Hoboken, N.J. :  Wiley,  c2008. 
 - xx, 493, [30] p. :  ill. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanying CD-ROM contains SPSS 14.0, student version  Previous ed.: 2006 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>System requirements for accompanying CD-ROM: Windows 2000, XP, and Me 
<br/><br/><label>ISBN: </label>9780470131985 (pbk.) 0470131985 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M382 2008