Donaldson, Bill,  1948- <br/><br/>
Strategic market relationships :  from strategy to implementation /  [book] 
Bill Donaldson, Tom O'Toole 
 - 2nd ed. 
 - New York :  Wiley,  c2007. 
 - xiii, 269 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470028803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Strategic alliances (Business)<br/>Business networks<br/>Industrial management
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .D66 2007