Pearce, John A. Formulation, implementation, and control of competitive strategy / [book] John A. Pearce II, Richard B. Robinson, Jr. - 10th ed. - Boston, Mass. : McGraw-Hill, 2007. - 426 p. : ill. Includes bibliographical references and index ISBN: 0071107185 9780071107181 Subjects--Topical Terms: Strategic planningStrategic planning--Case studies LC Class. No.: HD30.28 / .P338 2007