TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 9780470087008
AV  - HF5415.1 .H332 2008
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Management
KW  - Case studies
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007016754.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007016754-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007016754-d.html
ER  -