Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes and successes /  [book] 
 Marketing mistakes & successes 
Robert Hartley 
 - 9th ed 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xii, 416 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470087008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H332 2008