Internet marketing : building advantage in the networked economy / [book] Rafi A. Mohammed ... [et al.] - 2nd ed. - Boston : McGraw-Hill/Irwin marketspaceU, c2004. - xxxi, 743 p. : ill.

Rev. ed. of: Internet marketing / Rafi Mohammed ... [et al.]. c2002. Accompanied by access to online resource: Powerweb : E-business (contains online access code)

Includes bibliographical references and index

0072538422 (alk. paper) 0071232591


Internet marketing

HF5415.1265 / .I565 2004