Internet marketing : building advantage in the networked economy / [book]
Rafi A. Mohammed ... [et al.]
- 2nd ed.
- Boston : McGraw-Hill/Irwin marketspaceU, c2004.
- xxxi, 743 p. : ill.
Rev. ed. of: Internet marketing / Rafi Mohammed ... [et al.]. c2002. Accompanied by access to online resource: Powerweb : E-business (contains online access code)