Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce /  [book] 
Jeffrey F. Rayport, Bernard J. Jaworski 
 - 2nd ed. 
 - Boston :  McGraw-Hill Irwin MarketspaceU,  c2004. 
 - xxvii, 516 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071232664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .R393 2004