TY  - BOOK
AU  - Pelton,Lou E.
AU  - Strutton,David
AU  - Lumpkin,James R.
TI  - Marketing channels: a relationship management approach 
SN  - 0071207058 (international edition : alk. paper)
AV  - HF5415.129 .P393 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing channels
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -