Pelton, Lou E. <br/><br/>
Marketing channels :  a relationship management approach /  [book] 
Lou E. Pelton, David Strutton, James R. Lumpkin 
 - 2nd ed 
 - Boston :  McGraw-Hill/Irwin,  c2002. 
 - xxvi, 514 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071207058 (international edition : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels<br/>Relationship marketing
<br/><br/><label>LC Class. No.: </label>HF5415.129  / .P393 2002