Lehmann, Donald R. <br/><br/>
Product management /  [book] 
Donald R. Lehmann, Russell S. Winer 
 - 4th ed 
 - Boston :  McGraw-Hill/Irwin,  2005. 
 - xvi, 494 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071238328 (international edition : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .L523 2005