TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0071244387 (international edition : alk. paper)
AV  - HF5415 .D993 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 652-660) and index
ER  -