Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning /  [book] 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 3rd ed 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xxix, 683 p. :  ill., charts 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references (p. 652-660) and index 
<br/><br/><label>ISBN: </label>0071244387 (international edition : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D993 2006