Stone, Bob,  1918- <br/><br/>
Successful direct marketing methods :  interactive, database, and customer-based marketing for digital age /  [book] 
Bob Stone and Ron Jacobs 
 - 8th ed 
 - New York :  McGraw-Hill,  c2008. 
 - xxviii, 663 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071458290 0071458298 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .S877 2008