TY  - BOOK
AU  - Nargundkar,Rajendra
TI  - Services marketing: text and cases 
SN  - 0070616310
AV  - HD9987.A2 N228 2006
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub.
KW  - Service industries
KW  - Asia
KW  - Marketing
ER  -