Nargundkar, Rajendra Services marketing : text and cases / [book] Rajendra Nargundkar - 2nd ed - New Delhi : Tata McGraw-Hill Pub., c2006. - xx, 451 p. ill. ISBN: 0070616310 Subjects--Topical Terms: Service industries--Marketing--Asia LC Class. No.: HD9987.A2 / N228 2006