Lehmann, Donald R. <br/><br/>
Analysis for marketing planning /  [book] 
Donald R. Lehmann, Russell S. Winer 
 - 7th ed 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xii, 299 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073529844 (alk. paper) 0073529842 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L523 2008