TY - BOOK AU - Ghauri, Pervez AU - Cateora,Philip R. TI - International marketing SN - 0077108302 (alk. paper) AV - HF1416 .G411 2006 PY - 2006/// CY - London. PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes index ER -