Ghauri, Pervez
International marketing / [book]
Pervez Ghauri. Philip R. Cateora
- 2nd ed
- London. : McGraw-Hill/Irwin, c2006.
- xxxiv, 664 p. : col. ill., col. maps
Includes index
0077108302 (alk. paper) 9780077108304 (alk. paper)
Export marketing
International business enterprises
HF1416 / .G411 2006