TY  - BOOK
AU  - Kelly,Francis J.
AU  - Silverstein,Barry
TI  - The breakaway brand: how great brands stand out 
SN  - 0072262370
AV  - HD69.B7 K29B
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (marketing)
N1  - Includes bibliographical references (p. 269-276) and index
ER  -