Kelly, Francis J.,  1956- <br/><br/>
The breakaway brand :  how great brands stand out /  [book] 
Francis J. Kelly III, Barry Silverstein 
 - New York :  McGraw-Hill,  c2005. 
 - xiv, 289 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 269-276) and index 
<br/><br/><label>ISBN: </label>0072262370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K29B