Crawford, Charles Merle,  1924- <br/><br/>
New products management /  [book] 
Merle Crawford, Anthony Di Benedetto 
 - 9th ed 
 - Boston :  McGraw-Hill,  c2008. 
 - xviii, 558 p. :  ill 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>9780071263368 0071263365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management
<br/><br/><label>LC Class. No.: </label>HD69.N4  / C899 2008