TY  - BOOK
AU  - Thomke,Stefan H.
TI  - Managing product and service development: text and cases 
SN  - 9780071107556 (international ed. : alk. paper)
AV  - HF5415.153 .T465
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - New products
KW  - Case studies
KW  - Product management
N1  - Includes bibliographical references and index
ER  -