Thomke, Stefan H. <br/><br/>
Managing product and service development :  text and cases /  [book] 
Stefan Thomke 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2007. 
 - vii, 592 p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071107556 (international ed. : alk. paper) 007110755X (international ed. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Case studies--Case studies<br/>Product management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .T465