TY  - BOOK
AU  - Kerner,Noah
AU  - Pressman,Gene
AU  - Essex,Andrew
TI  - Chasing cool: standing out in today's cluttered marketplace 
SN  - 0743497090
AV  - HF5415 .K39C
PY  - 2007///
CY  - New York
PB  - Atria Books
KW  - Marketing
N1  - Includes index
ER  -