Kerner, Noah <br/><br/>
Chasing cool :  standing out in today's cluttered marketplace /  [book] 
Noah Kerner and Gene Pressman with Andrew Essex 
 - 1st Atria Books hardcover ed 
 - New York :  Atria Books,  2007. 
 - xvi, 248 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0743497090 9780743497091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K39C