TY  - BOOK
AU  - Baker,Michael John
AU  - Hart,Susan J.
TI  - Product strategy and management
SN  - 0130653683 (pbk.)
AV  - HF5415.15 .B168
PY  - 1999///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Production management
KW  - New products
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -