TY  - BOOK
AU  - McDaniel,Carl
AU  - Hair,Joseph F.
AU  - Lamb,Charles W.
TI  - Introduction to Marketing
SN  - 9780324544015
AV  - HF5415 .M134 2008
PY  - 2008///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -