Kurtz, David L. <br/><br/>
Principles of Contemporary marketing /  [book] 
David L. Kurtz 
 - Mason, OH :  Thomson South-Western,  2008. 
<br/><br/> International Student Edition 
<br/><br/><label>ISBN: </label>9780324536508 032453650x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K96