TY  - BOOK
AU  - Cannon,Joseph P.
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0071101101 (pbk. : inter. ed.)
AV  - HF5415.13 .C226 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - In previous eds, E. Jerome McCarthy and Joseph P. Cannon appeared on the first title of the pages
ER  -