TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0132056763 (pbk.)
AV  - HF5415.122 .L68 2007
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Include index
ER  -