Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy /  [book] 
Christopher Lovelock ,Jochen Wirtz 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2007. 
 - 648 p. :  ill. 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>0132056763 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .L68 2007