TY  - BOOK
AU  - Alsem,Karel Jan
TI  - Strategic marketing: an applied perspective 
SN  - 0071244174
AV  - HF5415.13 .A461
PY  - 2007///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -